Ali Akbar Tabandeh Jooy

Intelligent Content Management in E-commerce Websites: Creating an Intelligent Content Management to Have Intelligent Customer Relationship Management Ali Akbar Tabandeh Jooy

Publisher Marketing: Seller and buyer are present in physical relationships between humans and their interactions to perform business dealings, so the seller can make relation with customer to know his needs by using customer management sciences and psychologies necessary for understanding customer needs. The most important and difficult part of the sales is to identify customer needs and they are not well known, but to identify the customer itself. Customer identification in terms of tastes, personality and psychology are as important as understanding of his /her needs. When the seller knows his/her customers, even the kind of deal between them takes a special form. Identify the customer and his/her needs lead to satisfy his/her needs at best. It has a completely unconscious impact on increasing customer confidence. When the customer confidence increases, its effect on his/her loyalty can be felt. The ultimate goal of any business is customer loyalty. The thesis tries to create intelligent and targeted management in websites content by intelligent agents. The aim of management is to create customer relationship management which establishes an intelligent relationship to identify the customer and to continue to keep and improve customer confidence by specific marketing techniques and to make loyalty in customer. As mentioned before, customer loyalty is the ultimate goal of any business. The thesis tries to create an intelligent business website so that it begins with bilateral interaction between the customer and the web. Web content will take an action to identify the customer by intelligent agents for customer relationship management science and continue its management to complete web customer process.