Christina Lazuric Woscoff

An InsiderOs Guide on How to Sell Your Business Christina Lazuric Woscoff

Selling a business is like going on a dating website and trying to choose the right partner. If youÕre gorgeous, intelligent, and financially secure, it shouldnÕt take any time at allÑbut if youÕre overweight, unattractive, and brokeÑit might take a while. Christina Lazuric Woscoff advises clients to stay real about the business theyÕre selling and disregard emotions about what they ÒfeelÓ itÕs worth. Buyers, she says, donÕt care about the late nights you toiled on the business. They care about desirability and cash flow. In this brokerÕs perspective, she highlights how to: pick the right time to exit your business; understand the market conditions in your area; choose knowledgeable advisers to help you navigate the process; and consider alternatives, including selling to a strategic buyer. Take the necessary steps to get the best possible terms for what is probably your most valuable asset with An InsiderÕs Guide on How to Sell Your Business.