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The Adman's Dilemma: From Barnum to Trump
Paul Rutherford
Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts", The Adman’s Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
480 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de agosto de 2018 |
| ISBN13 | 9781487522988 |
| Editores | University of Toronto Press |
| Páginas | 480 |
| Dimensiones | 159 × 228 × 27 mm · 706 g |
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