David Sadtler

Lower Your Expectations!: an Unflinching Look at the Near Future David Sadtler

Publisher Marketing: Britain is truly a great place to live, but the economic quality of life is under threat while it tries to get out from under a mountain of public debt. As the coalition government struggles to rein in spending, people's expectations will have to be reduced. They cannot realistically expect even moderate wage increases any time soon, the services offered by the National Health Service will have to be curtailed, the law enforcement authorities may have difficulty coping with increased street unrest, and people will generally have to reduce expectations and downshift their lifestyle. All the talk by politicians about the best route to growth is just rhetoric. The reality is that we must get back to a public spending level that we can afford. Until then, it will be very uncomfortable for many of us. It's that simple. Much of this difficulty has been exacerbated by Europe and its catastrophic currency experiment. I suggest however that common sense will prevail in Britain and that the nation will eventually emerge in relatively good shape, but only after a long and painful period of reform and recovery. In this brief article I explain why it will be difficult and conclude by itemising what individuals must do to get through the pain. Contributor Bio:  Sadtler, David David Sadtler is an Associate of the Ashridge Strategic Management Centre. His research, teaching and consulting activities are concentrated on questions of strategy at both the corporate and business unit levels. He is the author of a number of articles on the issues and challenges of corporate level strategy. Andrew Campbell is a Director of Ashridge Strategic Management Centre. Andrew's work includes directing research projects, running management programmes and consulting with client companies. Andrew has authored 10 books based on his research and has also published numerous articles including six with the Harvard Business Review. David Smith is an Associate of the Ashridge Strategic Management Centre. He is an authority on mergers and acquisitions, valuation, and corporate investment decision-making and lectures extensively on these topics. He has specialist experience of consulting in media, marketing, manufacturing and financial services.