Kenneth H Smith

Selling Innovation: a Guide to Structuring a Complete Start-up Revenue Capture Process (Innovation in Action) (Volume 1) Kenneth H Smith 1.º edición

What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.