Marvin Chernoff

Unlikely Success: How a Guy Without a Clue Built a Hell of a Business Marvin Chernoff

Publisher Marketing: Unlikely Success is an engaging, enlightening, and thoroughly entertaining collection of recollections that let us follow Marvin Chernoff from his days playing stickball on the streets of Brooklyn to winning the Shell Oil corporate advertising account away from the Madison Avenue "big boys" for his ad agency in Columbia, South Carolina. Among those who worked with him and for him, and those for whom he worked (and in plenty of cases, those who worked against him), these stories are the stuff of legend. Bootlegging fresh meat and learning to "make do" in WWII Brooklyn. Scarfing down ice cream straight from the carton with a future President. Making a commercial that TV stations continued to run at no cost because viewers complained when they stopped. Whether this book is a curriculum of study for budding entrepreneurs is debatable; how could there possibly exist a roadmap to the kind of success that Marvin built largely on the very idea of having no roadmap? Even in today's world of management consultants, executive trainers, corporate coaches and online MBA degrees, Unlikely Success is a first-rate, first-person motivational memoir that will enflame the can-do spirit in anyone who has even an ounce of that spirit to begin with."