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Crushing The Competition: The Entrepreneur's Guide To Using Military Strategies To Outthink, Outmaneuver and Outperform The Competition Omar Johnson
Crushing The Competition: The Entrepreneur's Guide To Using Military Strategies To Outthink, Outmaneuver and Outperform The Competition
Omar Johnson
Publisher Marketing: Make no mistake about it business is war. The playing field no matter what category or niche that your business is in is crowded and filled with competitors big and small who have the ambition of not only dominating the marketplace and squeezing every dollar out it but to also crush you and drive you out of business rendering you useless to the customers that you serve or wish to serve. As an entrepreneur you must of course avoid this at all costs. But in order to do so you need a blueprint and a framework for fending off your competitors and ultimately crushing them because business like war is a kill-or-be-killed endeavor. You have to be a general on the battlefield no matter how big or small your business is. You can be a simple or complex commander when leading your troops to battle, but one thing you must possess is the wisdom on how to effectively position your business and lead your troops. You have to know when and how to maneuver, when and how to attack, and how to retreat not because of cowardice, but to ultimately gain victory over your competitors. Plain and simple you have to be a master strategist and possess the ability to execute. For this framework serial entrepreneur and author Omar Johnson in his book entitled Crushing The Competition: The Entrepreneur's Guide To Using Military Strategies To Outthink, Outmaneuver and Outperform The Competition details the military strategies of great commanders and master strategists like Sun Tzu, Ghenghis Khan, Hannibal, Attila The Hun, Miyamoto Musashi and many others that you can draw inspiration from and utilize when forming and executing strategies for your particular business. Why do you need this book? Because as Sun Tzu said in the book The Art of War: "The Art of War teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him. Not on the chance of his not attacking, but on the fact that we have made our position unassailable." The bottom line is that your enemies will come, your competition is fierce. They will be prepared. You must be more prepared. Your strategies must be sound and as Sun Tzu said that's when you make your position unassailable. Crushing The Competition is the ultimate guide for you as an entrepreneur in your quest to make your position in the marketplace unassailable. Contributor Bio: Johnson, Omar Omar Johnson is a serial entrepreneur who specializes in online and offline marketing, real estate investing and SEO. He is a business consultant and a creative real estate investing coach that teaches his clients creative real estate investing techniques such as lease options, options, owner financing, short sales, wholesaling and rehabbing. In addition he also shows entrepreneurs how to market their business so that it grows geometrically and exponentially. He strongly stands by his belief that once you have proven to have a commercially viable product or service, marketing is the key to success. In fact, he states that "marketing is the business, it is the fuel that produces the leads and prospects for a business. Prospects turn into customers and customers sustain a business and enable it to thrive." Omar is a prolific writer and has authored 14 books to date that are available on Amazon.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de diciembre de 2013 |
| ISBN13 | 9781494824167 |
| Editores | Createspace Independent Publishing Platf |
| Páginas | 106 |
| Dimensiones | 202 × 126 × 9 mm · 113 g |