Jim Stroud

Content is the New Sourcing: Strategies for Attracting and Engaging Passive Candidates Jim Stroud

Publisher Marketing: ATTN: RECRUITERS, SOURCERS, TALENT ACQUISITION MANAGERS and HR LEADERSHIP! There is talent out there. Good talent. Talent you desperately want to hire but, guess what? They are hiding from you, do not have their resumes posted online or are rarely open to new opportunities. So, how do you reach people like that? You get them to come to you. How? Content. That's what this book is about. In this follow-up to his book, "Resume Forensics," Jim Stroud discusses a marketing approach to sourcing passive candidates. Although boolean search string and keyword strategies are explored, this piece delves more into attracting candidates via a psychology and personalization methodology. SOME OF THE IDEAS AND STRATEGIES INCLUDED IN THIS WORK ARE: # Content is the new sourcing and that is good for recruiting. # Content is the new sourcing and that is bad for recruiting. # Some people do not want to be found by recruiters and here is the proof. # How to attract the people you want to hire while outfoxing your competition at the same time. # How to find quality content to share with your audience # Lots and lots of strategies for developing content when you don't have the time to do so # How to gauge your employment brand # How to monitor your competition's employment brand # How to make your sourcing team more efficient # How to engage passive candidates so they'll call you back # What to do with the people you do not hire RECRUITERS & SOURCERS: If you search for talent that is online, you risk bombarding the same candidates your competition is trying to recruit. However, if you can manage to lure them to you then there is less competition and you are speaking to those you most want to hire. TALENT ACQUISITION MANAGERS: If your recruiting team is solely focused on reacting to the needs of your clients, you are missing out on the "A" players trying their best to ignore you. The strategies herein make a compelling argument on why a proactive strategy is best for long-term and continued recruitment success. HR LEADERSHIP: Sourcing is not wholly separate from marketing. Ideally, it is an extension of it. Read this book and see why you should be marrying the recruitment function to your marketing team. Implement the ideas herein and gain a strategic advantage over your business rivals. Contributor Bio:  Stroud, Jim Over the past decade, Jim Stroud has built an expertise in lead generation strategies, social media recruiting, video production, podcasting, online research, competitive intelligence, community management and training. He has consulted for such companies as Microsoft, Google, MCI, Siemens, Bernard Hodes Group (acquired by Findly) and a host of startup companies. Presently, Jim Stroud serves Randstad Sourceright as Senior Director of RPO Recruiting Strategies and Support where he alleviates sourcing headaches for his clients. (Best job ever!) Jim Stroud has created and sold four online properties, managed an award-winning blog, published a weekly newsletter for jobseekers, a recruiter training magazine and co-hosted a popular technology podcast. Jim Stroud has also produced multiple web series devoted to such topics as: job search, recruiting, technology and language learning. Jim Stroud has been quoted by such publications as Globe and Mail, US News and World Report, Wall Street Journal and The Atlanta Journal and Constitution. Monster.com, Entrepreneur Magazine, Black Enterprise and The HR Examiner have all cited Jim Stroud for his digital influence. Jim Stroud also served as the emcee of SourceCon, the premier global conference on sourcing for three consecutive years. He has also presented as a keynote speaker at Sourcing Summit Europe, the Australasian Talent Conference and TRU London. Jim Stroud is the author of "Content Is The New Sourcing: Strategies for Attracting and Engaging Passive Candidates," "Resume Forensics: How To Find Free Resumes and Passive Candidates on Google" and a book of job search strategies to be released in 2015. He also produces the "Its all recruiting" podcast. When not online, Jim Stroud suffers from withdrawal symptoms that can only be soothed by chocolate chip cookies and family time.