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Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers Janelle Applequist
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Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers
Janelle Applequist
This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.
168 pages, 12 Tables, unspecified
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de octubre de 2018 |
| ISBN13 | 9781498539531 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 168 |
| Dimensiones | 229 × 151 × 13 mm · 266 g |
| Lengua | Inglés |
