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Comparative Advertising: History, Theory, and Practice Fred Beard
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Comparative Advertising: History, Theory, and Practice
Fred Beard
Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
246 pages, 7 Tables, unspecified; 6 Halftones, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de julio de 2020 |
| ISBN13 | 9781498560344 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 246 |
| Dimensiones | 151 × 229 × 20 mm · 378 g |
| Lengua | Inglés |
