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Branding Latin America: Strategies, Aims, Resistance
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Branding Latin America: Strategies, Aims, Resistance
This book offers a critical analysis of the spread of branding discourse and practice to new “objects”—from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.
246 pages, 18 Halftones, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de febrero de 2018 |
| ISBN13 | 9781498568272 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 246 |
| Dimensiones | 236 × 159 × 26 mm · 522 g |
| Lengua | Inglés |
| Editor | Fehimovic, Dunja |
| Editor | Ogden, Rebecca |
