Chris Gates

What Was I Thinking?: the Subconscious and Decision-making Chris Gates

The 1990s were presidentially proclaimed the decade of the brain. Owing in large part to the work on the neuroscience and clinical applications from that initiative, we are now on the verge of breakthroughs in learning how the subconscious mind affects the decisions we're continually making. For instance, your unconscious mind has already made the decision whether to buy this book, but you probably don't know that yet. First you got a feeling, an intuitive nudge supplied from the unconscious mind. Next, the conscious mind defends or disagrees with that emotion. Your final decision may not be as completely straightforward as you would like to believe. I'm sure this introduction to the world of your mind, as a product of, yet distinct from, your brain, has a few surprises in store for you. Whether you think of yourself as more of a rational person or someone who tends to go more with your feelings and intuition, you'll find these two ways of thinking intertwined in a rich fabric made for your enjoyment.