How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations - Rom Gayoso - Libros - Xlibris - 9781499057478 - 4 de agosto de 2014
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How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations

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This book is about a business research technique called "Scenario Planning" Scenarios were originally created in the 1960's for defense purposes; later on they were adopted by private enterprise with exceptional results. Nowadays they are also used for public policy. In this book you will learn the theory behind Scenario Planning, walk through three public policy examples and learn the process steps to build your own scenarios. This book will show you how to use both qualitative and quantitative inputs combined into a method designed to help you envision the future and win in every scenario. Go forth and win!


236 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 4 de agosto de 2014
ISBN13 9781499057478
Editores Xlibris
Páginas 236
Dimensiones 237 × 160 × 25 mm   ·   530 g
Lengua Inglés