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Advertising Creative: Strategy, Copy, and Design Tom Altstiel 5 Revised edition
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Advertising Creative: Strategy, Copy, and Design
Tom Altstiel
Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues to weave discussion about digital messaging through every chapter.
488 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de febrero de 2019 |
| ISBN13 | 9781506386966 |
| Editores | SAGE Publications Inc |
| Páginas | 488 |
| Dimensiones | 277 × 220 × 16 mm · 929 g |
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