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Writing Winning Proposals: Public Relations Cases Rebecca A. Gilliland Third edition
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Writing Winning Proposals: Public Relations Cases
Rebecca A. Gilliland
Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction.
262 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de octubre de 2017 |
| ISBN13 | 9781516516360 |
| Editores | Cognella, Inc |
| Páginas | 262 |
| Dimensiones | 215 × 279 × 13 mm · 525 g |
| Lengua | Inglés |
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