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Contemporary Product Development: A Focus on Innovation Keith Edmund Ferguson
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Contemporary Product Development: A Focus on Innovation
Keith Edmund Ferguson
Engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework emphasizes two key practices for innovative product development - speed and creating aura.
464 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de noviembre de 2019 |
| ISBN13 | 9781516524464 |
| Editores | Cognella, Inc |
| Páginas | 464 |
| Dimensiones | 203 × 254 × 22 mm · 871 g |
| Lengua | Inglés |
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