Allan Curtis

Our Certain Way: the Building of a Legendary Pool Business Allan Curtis

Publisher Marketing: A note from Al and Sandi on your Certain Way: We invite you to read a book that could dramatically change your business, not just five years from now but beginning today. We wrote this book to show, through our stories, how we defined our Certain Way and used it as a guidepost to help us build our Legendary Pool Business. Creating a business that truly makes you happy starts with defining your own Certain Way. Because happiness matters. It matters in business, and it matters in life. For a closer look at how to define your own Certain Way, and how to use that to build your business, we encourage you to read "Our Certain Way: Building a Legendary Pool Business." {Available on Amazon} It's the marketing process that we used to build Legendary Escapes into a successful, high-end boutique pool building company. And we've seen it help other business owners turn their dreams in realities, no matter what the field. This book is aimed at our colleagues in the pool industry. It is also for anyone who runs their own business or pursues their own passions, because we've found, happiness in what we do to make money truly does matter. We hope you'll read this book and make an honest assessment of your own life, your own career or business. Finding your truths can be a challenge in this world full of ups, downs and opportunities. We've found it's worth it. Our truth is where our happiness lies, and we think you will find yours there as well. Contributor Bio:  Curtis, Allan Allan Curtis is a strategic research professor at Charles Sturt University and the foundation director of the Institute for Land, Water & Society at CSU. Contributor Bio:  Maki, Sandi Al Curtis aka Ask the Pool Guy Ask the Pool Guy was created in 2012 by Al Curtis (the inspiration), and Sandi Maki (the marketing guru), through a series of synchronistic events. Al had a knack for knowing swimming pools. Ever since his college days of his summer job with a local pool company, he lived, breathed, and dreamed swimming pools. In 2004, Sandi joined the pool company and began working on the brand for the future. Her desire to be online (before it was cool), began to shape the message within the company for amazing online success. Al and Sandi believed that the philosophy of the company should be a fun approach to pools. Sure, the summer hours are long and hard, but with fun at every turn, it keeps the energy going. Customers began connecting on the website and cool photos of projects began showing up everywhere. It wasn't long before Al became the go in the local market for his unique construction of pools including the hybrid process that he has pioneered (www. LegendaryEscapes.com), and online with answers to questions about just about everything swimming pool. Ask the Pool Guy was born. Today the Pool Guy travels the country in search of great new product ideas and innovation. He blogs, does video, and live web events for the pool loving public. His sidekick Sandi also makes sure they stay on track with the latest web content. The online reach of Ask the Pool Guy continues to grow. Ask the Pool Guy and he will tell you the industry has come a long way since 1988, his early days in the business. Al has exciting plans for the future and is ready to spread new and interesting pool content into the online realm. www. AskthePoolGuy.com