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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academics, researchers, IT developers, marketers, managers, media specialists, and professionals.
390 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de julio de 2019 |
| ISBN13 | 9781522585756 |
| Editores | IGI Global |
| Páginas | 390 |
| Dimensiones | 150 × 220 × 20 mm · 1,42 kg |
| Lengua | Inglés |
| Editor | Kaufmann, Hans Ruediger |
| Editor | Loureiro, Sandra Maria Correia |
