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Application of Gaming in New Media Marketing
Application of Gaming in New Media Marketing
Presents research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. The book highlights a wide range of topics, including digital advertising, media planning, and social media marketing.
312 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de diciembre de 2018 |
| ISBN13 | 9781522587781 |
| Editores | IGI Global |
| Páginas | 312 |
| Dimensiones | 150 × 220 × 10 mm · 598 g |
| Lengua | Inglés |
| Editor | Dham, Swati Oberoi |
| Editor | Mishra, Pratika |
