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Understanding Rivalry and Its Influence on Sports Fans
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Understanding Rivalry and Its Influence on Sports Fans
Discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is anyone studying the rivalry phenomenon in psychology, sociology, political science, sport and entertainment, consumer behaviour, and marketing.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de marzo de 2019 |
| ISBN13 | 9781522590637 |
| Editores | IGI Global |
| Dimensiones | 150 × 220 × 10 mm · 585 g |
| Lengua | Inglés |
| Editor | Havard, Cody T. |
