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The Definitive Guide to Brand Building Robert Donnelly
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The Definitive Guide to Brand Building
Robert Donnelly
Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.
277 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de enero de 2018 |
| ISBN13 | 9781524955588 |
| Editores | Kendall/Hunt Publishing Co ,U.S. |
| Páginas | 277 |
| Dimensiones | 211 × 274 × 5 mm · 181 g |
| Lengua | Inglés |
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