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Principles of Marketing for a Digital Age Tracy L. Tuten
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Principles of Marketing for a Digital Age
Tracy L. Tuten
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
496 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de diciembre de 2019 |
| ISBN13 | 9781526423344 |
| Editores | SAGE Publications Ltd |
| Páginas | 496 |
| Dimensiones | 192 × 236 × 24 mm · 1,07 kg |
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