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Marketing Communications: Objectives, Strategy, Tactics Rossiter, John R (University of Wollongong, Australia)
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Marketing Communications: Objectives, Strategy, Tactics
Rossiter, John R (University of Wollongong, Australia)
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
584 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de septiembre de 2018 |
| ISBN13 | 9781526438652 |
| Editores | SAGE Publications Ltd |
| Páginas | 584 |
| Dimensiones | 185 × 240 × 31 mm · 1,14 kg |
| Lengua | Inglés |
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