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Advertising in the Digital Age: Theories and Practices Sevil Yesiloglu 1.º edición
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Advertising in the Digital Age: Theories and Practices
Sevil Yesiloglu
A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication.
280 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de abril de 2024 |
| ISBN13 | 9781529601978 |
| Editores | SAGE Publications Ltd |
| Páginas | 304 |
| Dimensiones | 242 × 169 × 22 mm · 528 g |
| Lengua | Inglés |
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