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Social Media Marketing: Theories and Applications Stephan Dahl 3 Revised edition
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Social Media Marketing: Theories and Applications
Stephan Dahl
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
360 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de abril de 2021 |
| ISBN13 | 9781529720822 |
| Editores | SAGE Publications Ltd |
| Páginas | 312 |
| Dimensiones | 233 × 238 × 21 mm · 580 g |
| Lengua | Inglés |
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