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The SAGE Handbook of Digital & Social Media Marketing Annmarie Hanlon
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The SAGE Handbook of Digital & Social Media Marketing
Annmarie Hanlon
This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future implications. It brings together the critical factors in digital and social media marketing as the essential reference set for researchers in this area of continued growth.
1128 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de julio de 2022 |
| ISBN13 | 9781529752168 |
| Editores | SAGE Publications Ltd |
| Páginas | 1144 |
| Dimensiones | 305 × 696 × 71 mm · 2,31 kg |
| Editor | Hanlon, Annmarie |
| Editor | Tuten, Tracy L. |
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