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Principles of Marketing for a Digital Age Tracy L. Tuten 2 Revised edition
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Principles of Marketing for a Digital Age
Tracy L. Tuten
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
496 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de enero de 2023 |
| Fecha de lanzamiento original | 2022 |
| ISBN13 | 9781529779790 |
| Editores | SAGE Publications Ltd |
| Páginas | 496 |
| Dimensiones | 245 × 189 × 31 mm · 879 g |
| Lengua | Inglés |
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