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'MasterMinding Ad Copy That Really Sells Like Billy-O!' Peter Aldred
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'MasterMinding Ad Copy That Really Sells Like Billy-O!'
Peter Aldred
Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for: ATTENTION, INTEREST, DESIRE and ACTION. However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de abril de 2016 |
| ISBN13 | 9781530890514 |
| Editores | Createspace Independent Publishing Platf |
| Páginas | 88 |
| Dimensiones | 152 × 229 × 5 mm · 127 g |
| Lengua | Inglés |
