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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Keith A. Quesenberry Second edition
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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.
368 pages, 21 Tables, unspecified; 56 Halftones, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de julio de 2018 |
| ISBN13 | 9781538101353 |
| Editores | Rowman & Littlefield |
| Páginas | 376 |
| Dimensiones | 178 × 254 × 13 mm · 594 g |
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