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Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands - Security and Professional Intelligence Education Series Lisa Merriam
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Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands - Security and Professional Intelligence Education Series
Lisa Merriam
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.
168 pages, 8 Graphs; 6 Tables, unspecified; 20 Halftones, color
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de abril de 2020 |
| ISBN13 | 9781538137536 |
| Editores | Rowman & Littlefield |
| Páginas | 168 |
| Dimensiones | 186 × 264 × 15 mm · 476 g |
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