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The Consumer Insights Handbook: Unlocking Audience Research Methods Coombs, Danielle Sarver (University for the Creative Arts, UK)
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The Consumer Insights Handbook: Unlocking Audience Research Methods
Coombs, Danielle Sarver (University for the Creative Arts, UK)
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
240 pages, 10 Tables, unspecified; 53 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de junio de 2021 |
| ISBN13 | 9781538145524 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 248 |
| Dimensiones | 255 × 177 × 19 mm · 480 g |
| Lengua | Inglés |
