MR Juan De Lascurain

Dream Big, Building a Brand from Scratch MR Juan De Lascurain

Inspirational book where Juan de Lascurain writes about his experience of building the Dream Big brand from scratch. He talks about how he used his I phone to create the brand, started with 10 notebooks which he sold sitting at a Starbucks in Mexico City. He also talks about discovering the world of licensing and how he started working with big name companies such as Kleenex, Kotex and others around the world. A short version of the original story of how you can accomplish your dreams.