Recomienda este artículo a tus amigos:
Global Marketing and Advertising: Understanding Cultural Paradoxes Marieke De Mooij 5 Revised edition
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Marieke De Mooij
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke De Mooij
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
512 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de noviembre de 2018 |
| ISBN13 | 9781544318134 |
| Editores | SAGE Publications Inc |
| Páginas | 512 |
| Dimensiones | 240 × 195 × 31 mm · 1,05 kg |
| Lengua | Inglés |
![Cover for Marieke De Mooij · Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Hardcover Book) [3 Revised edition] (2019)](https://imusic.b-cdn.net/images/item/original/158/9781544318158.jpg?marieke-de-mooij-2019-consumer-behavior-and-culture-consequences-for-global-marketing-and-advertising-hardcover-book&class=scaled&v=1565345054)
![Cover for Marieke De Mooij · Human and Mediated Communication around the World: A Comprehensive Review and Analysis (Hardcover Book) [2014 edition] (2013)](https://imusic.b-cdn.net/images/item/original/483/9783319012483.jpg?marieke-de-mooij-2013-human-and-mediated-communication-around-the-world-a-comprehensive-review-and-analysis-hardcover-book&class=scaled&v=1501344448)
![Cover for Callie Marie Rennison · Research Methods in Criminal Justice and Criminology (Paperback Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/406/9781071869406.jpg?callie-marie-rennison-2027-research-methods-in-criminal-justice-and-criminology-paperback-book&class=scaled&v=1784552729)
![Cover for Richard D. Parsons · Ethical Practice in the Human Services: From Knowing to Being (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/603/9798348849603.jpg?richard-d-parsons-2027-ethical-practice-in-the-human-services-from-knowing-to-being-paperback-book&class=scaled&v=1786374988)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Eleanor Drago-Severson · Leading Adult Learning: Building Capacity in Individuals, Teams, and Systems (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/362/9781071970362.jpg?eleanor-drago-severson-2026-leading-adult-learning-building-capacity-in-individuals-teams-and-systems-paperback-book&class=scaled&v=1781540149)
![Cover for Douglas Fisher · The Engagement by Design Playbook: Creating Learning Environments Where Students Thrive - Corwin Literacy (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/725/9798348859725.jpg?douglas-fisher-2026-the-engagement-by-design-playbook-creating-learning-environments-where-students-thrive-corwin-literacy-spiral-book&class=scaled&v=1780916445)
![Cover for Diane Staehr Fenner · Advocating for Multilingual Learners: A Guide for Educators (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/797/9781071974797.jpg?diane-staehr-fenner-2026-advocating-for-multilingual-learners-a-guide-for-educators-paperback-book&class=scaled&v=1776085335)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
