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Social Marketing - International Student Edition: Behavior Change for Social Good Nancy R. Lee 6 Revised edition
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Social Marketing - International Student Edition: Behavior Change for Social Good
Nancy R. Lee
Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.
634 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de febrero de 2019 |
| ISBN13 | 9781544371863 |
| Editores | SAGE Publications Inc |
| Páginas | 634 |
| Dimensiones | 230 × 188 × 23 mm · 946 g |
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