David W Mills

Marketing Essentials for Christian Schools and Colleges David W Mills

Your school is throwing a party - a joyful experience in which children discover their unique gifts and talents and grow into leaders. The only problem is that this party is by invitation only, and those who are on the outside can't experience what could happen for their children. Parents begin education research online during pregnancy and continue throughout the parenting experience. And since ever child you enroll for the next decade will be the child of a millennial, expectations for what they find online is very high. Even before middle school, student opinions start to determine school choice, and online viewing tells those students a lot about the school. The conversation between prospects and someone at the school only happens after 80% of the decision is already made. Before they meet you, they've already done their research. And they are doing it online. Websites have to deliver an experience that is much more than just academic information. The way we approach marketing and the school website is actually a question of stewardship - not simply how little we can spend, but how it can most effectively support the growth of the school. Here are the essentials - what to build, how to build it and the process that creates real growth. Changing the way we view website marketing is the first step toward building an effective way to connect with more parents and students to build enrollment. The book delivers fresh research on how Christian schools and colleges are doing online, and what they should do about it. Avoiding pitfalls and adopting a different way of thinking about the online presence begins the journey toward better marketing and growing enrollments.