Holly Berkley

Low-budget Online Marketing: for Small Business (101 for Small Business) Holly Berkley 3rd edition

Large companies have huge budgets for marketing their products and services online. What?s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget!

Low-Budget Online Marketing for Small Business takes you behind the scenes of successful marketing campaigns. This book will show you how to cut costs so that you can adapt the same successful marketing strategies that big companies use.

If you are looking to attract attention to your company on the Internet, this book will show you how, and with only a minimal investment! This book includes the following topics:

Targeting your campaign
Generating free advertising
Email marketing
Building Web communities
Successful co-branding strategies
Banner advertising
Web-design basics
-- And more!