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Library Marketing That Works! Suzanne Walters
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Library Marketing That Works!
Suzanne Walters
This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts.
200 pages, Mixed media Mixed media
| Medios de comunicación | Libros Book |
| Publicado | 1 de abril de 2004 |
| ISBN13 | 9781555704735 |
| Editores | Neal-Schuman Publishers Inc |
| Páginas | 200 |
| Dimensiones | 217 × 277 × 18 mm · 816 g |
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