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Marketing to the Affluent
Thomas J. Stanley
Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.
450 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de junio de 1988 |
| ISBN13 | 9781556231056 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 450 |
| Dimensiones | 150 × 230 × 31 mm · 613 g |
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