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Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment Eric N. Berkowitz
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Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
Eric N. Berkowitz
The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. It covers topics such as data services for healthcare marketing research, survey sampling, estimating the use of health services, and researching the healthcare consumer.
200 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de abril de 1997 |
| ISBN13 | 9781557386427 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 200 |
| Dimensiones | 150 × 220 × 20 mm · 561 g |
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