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Marketing Modernism Between the Two World Wars - Studies in Print Culture and the History of the Book Catherine Turner
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Marketing Modernism Between the Two World Wars - Studies in Print Culture and the History of the Book
Catherine Turner
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which ""highbrow"" works of fiction were packaged, promoted, and sold to a mainstream American readership.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de marzo de 2003 |
| ISBN13 | 9781558493766 |
| Editores | University of Massachusetts Press |
| Páginas | 288 |
| Dimensiones | 159 × 243 × 23 mm · 576 g |
