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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement - The Morgan Kaufmann Series in Data Management Systems Friedlein, Ashley (e-consultancy, London, U.K.)
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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement - The Morgan Kaufmann Series in Data Management Systems
Friedlein, Ashley (e-consultancy, London, U.K.)
Addresses the realities of successful sites. This book aims to provide the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects. It describes content management & customer relationship management and how to go about implementing them.
444 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2003 |
| ISBN13 | 9781558608306 |
| Editores | Elsevier Science & Technology |
| Páginas | 442 |
| Dimensiones | 187 × 235 × 22 mm · 752 g |
