Ethical Issues in International Marketing - Erdener Kaynak - Libros - Taylor & Francis Inc - 9781560247357 - 25 de julio de 1995
En caso de que portada y título no coincidan, el título será el correcto

Erdener Kaynak
Ethical Issues in International Marketing 1.º edición

Recibe un correo electrónico cuando el artículo esté disponible
¿Tienes un perfil? Iniciar sesión

Nuestros clientes opinan:

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores
Mejor valorado en Trustpilot
Añadir a tu lista de deseos de iMusic

Aún no valorado

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics:

  • A social contract for analyzing and evaluating the activities of transnational corporations in developing countries
  • The relationship of marketing ethics to gray markets for consumer goods
  • How moral commitment is shaped by socialization and role of culture in Turkey
  • The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior

Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.

136 pages, illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 25 de julio de 1995
ISBN13 9781560247357
Editores Taylor & Francis Inc
Páginas 136
Dimensiones 150 × 220 × 20 mm   ·   385 g
Lengua Inglés  

Mas por Erdener Kaynak

Mostrar todo

Mere med samme udgiver

Ver todo de Erdener Kaynak ( Ej. Hardcover Book y Paperback Book )