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Emerging Trends in Sales Thought and Practice Gerald J. Bauer
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Emerging Trends in Sales Thought and Practice
Gerald J. Bauer
With each chapter written by a team of sales executives and academics specializing in sales research and theory, Bauer and the editors of this unique volume examine the five major selling trends today and provide detailed discussion and real-world examples of them.
259 pages, bibliography, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de agosto de 1998 |
| ISBN13 | 9781567200362 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 264 |
| Dimensiones | 165 × 230 × 25 mm · 580 g |
| Lengua | Inglés |
| Editor | Bauer, Gerald J. |
| Editor | Baunchalk, Mark S. |
| Editor | Etc. |
| Editor | Ingram, Thomas N. (Department Chair and Professor of Marketing, Colorado State University, Usa) |
| Editor | Laforge, Raymond W. (Brown-foreman Professor of Marketing, University of Louisville, Usa) |
