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Business Strategy Formulation: Theory, Process, and the Intellectual Revolution Anthony W. Ulwick
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Business Strategy Formulation: Theory, Process, and the Intellectual Revolution
Anthony W. Ulwick
As the dominant paradigm of economic activity is shifting to a focus on creating customer value, it is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value.
240 pages, bibliography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de octubre de 1999 |
| ISBN13 | 9781567202731 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 224 |
| Dimensiones | 156 × 235 × 22 mm · 489 g |
| Lengua | Inglés |
