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Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners Stuart Rogers
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Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners
Stuart Rogers
For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms.
412 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de julio de 2001 |
| ISBN13 | 9781567204117 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 416 |
| Dimensiones | 156 × 235 × 23 mm · 684 g |
| Lengua | Inglés |
