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The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks - Hampton Press Communication Series: Mass Media and Journalism John Fortunato
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The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks - Hampton Press Communication Series: Mass Media and Journalism
John Fortunato
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de febrero de 2002 |
| ISBN13 | 9781572734081 |
| Editores | Hampton Press |
| Páginas | 280 |
| Dimensiones | 150 × 220 × 10 mm · 620 g (Peso (estimado)) |