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Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series B. Joseph Pine II
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Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series
B. Joseph Pine II
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
240 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de febrero de 2000 |
| ISBN13 | 9781578512386 |
| Editores | Harvard Business Review Press |
| Páginas | 240 |
| Dimensiones | 157 × 243 × 25 mm · 530 g |
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