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Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges Eric van Heck
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Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges
Eric van Heck
Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.
272 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de julio de 2002 |
| ISBN13 | 9781578516582 |
| Editores | Harvard Business Review Press |
| Páginas | 272 |
| Dimensiones | 172 × 251 × 7 mm · 489 g |
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