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Authenticity: What Consumers Really Want James H. Gilmore
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Authenticity: What Consumers Really Want
James H. Gilmore
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.
320 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de octubre de 2007 |
| ISBN13 | 9781591391456 |
| Editores | Harvard Business Review Press |
| Páginas | 320 |
| Dimensiones | 163 × 239 × 31 mm · 621 g |
| Lengua | Inglés |
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