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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Davis Dyer
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Davis Dyer
Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more.
496 pages, Illustrations, ports. (some col.)
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de julio de 2004 |
| ISBN13 | 9781591391470 |
| Editores | Harvard Business Review Press |
| Páginas | 496 |
| Dimensiones | 243 × 162 × 33 mm · 912 g |
| Lengua | Inglés |
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